Pinterest made the bold decision to completely ban ads that had imagery or language related to weight loss on their platform. They are hoping that this creates a safer, more inclusive experience for their users.

While many other platforms provide resources to accompany potentially triggering messages about weight issues, this is the first time that a brand took such a strong stance. It’s not even the first step that Pinterest took. Previously, they already banned ads about pills/supplements, weight loss procedures, body shaming, and claims regarding unrealistic results. This takes it a step further, though.

In order to be truly…

We are all used to seeing D2C brands all over online and social nowadays. This is where they thrive due to their typically fresh and always-on-top-of-things identities. But just as innovative companies do — they’re continuing to innovate.

Instead of going the wholesale route by partnering with major grocers — where the competition is fierce — they’re getting more creative. Now, a trend is popping up where D2C brands with edible products are teaming up with IRL restaurants. The aperitif brand Haus, the sauce brand Fly by Jing, and Parlour Coffee are some of the brands leading this trend.

These…

Twitter users have been asking for an edit button for years, and now they’re finally getting it… kind of. Twitter Blue is Twitter’s new subscription service that will allow paying users to have access to more advanced features. In Twitter’s own words, they are giving “people who use Twitter the most” opportunities to “take their experience on Twitter to the next level.”

Twitter blue will include the following features:

  • Undo tweet. This is the closest we’ll get to edit tweets for now. …

How much do people pay for social proof and brand identification when it comes to luxury brands? Quite a bit, apparently. A new D2C brand, Italic, is trying to target the consumer base that wants luxury quality at a reasonable price, and is willing to sacrifice the brand label to get it.

In a pivot away from the typical way of the D2C’s nowadays that put a premium on branding, sustainability, and ethics, Italic is instead uplifting product quality as their greatest asset. How do they do this? They’ve got luxury manufacturers on their side. They work with manufacturers who…

As we’ve discussed on the blog before, the finance industry is ripe for disruption. There are countless ways that the banking experience can be modified to make it easier and more accessible to users. One of the most contested elements of the finance industry is the credit score. Major banks are teaming up, with government backing, to hopefully switch up the credit score status quo.

JPMorgan, Wells Fargo, and US Bancorp are coming together to share information in hopes of creating a more equitable credit scoring process. Historically, credit was determined by your borrowing history in the US — i.e…

The longstanding mentality was that “soft” habits like empathy were a detriment to the cutthroat business landscape. It was thought to cloud your ability to make firm, rational business decisions. But now, the attitude towards empathy is changing — it can actually be a major asset — even a necessity — in any business strategy.

Empathy, as defined by Merriam Webster is:

The action of understanding, being aware of, being sensitive to, and vicariously experiencing the feelings, thoughts, and experience of another.

When you look at that definition, it’s pretty easy to see how this can give you a leg…

We’ve talked before on the Worthix blog about how thrifting is steadily generating more and more popularity. It’s more sustainable, and people love the thrill of the hunt for one-of-a-kind pieces. One company, M.M. LaFleur is now getting in on the craze by launching their own native resale platform, Second Act.

This is a revolutionary development in the secondhand sphere. Typically, people donate their clothes to somewhere like Goodwill or Salvation Army. Or they can attempt to sell it to a consignment shop like Plato’s Closet or Buffalo Exchange to make some cash. But these places are notorious for paying…

TikTok’s popularity skyrocketed this past year — probably thanks in part to everyone being so bored during the pandemic. But just because they are popular now, doesn’t mean that their position as a top contender is safe. To keep their super loyal user base, they need to offer reliable monetization opportunities. As influencers’ presence on the platform grows, this becomes even more important. TikTok’s new Seller University platform shows their dedication to this monetization push.

Before we get into the details around the Seller University, let’s talk about influencers. These are perhaps one of the biggest assets that any social…

Xbox made a mistake and immediately regretted it. This regret was brought about by some really angry users of theirs. So what were they mad about? Xbox doubled their Xbox Live Gold subscription seemingly out of nowhere, which is required for online game play.

Whereas the old rates used to be $10/month, $25/3 months, and $60/year, the new prices they announced were $11/month, $30/3 months, and $120/year — more than double what it was before. …

Markus Spiske on Unsplash

As privacy becomes an increasingly bigger concern, user data sharing issues is not something you want to mess with as a tech company. But this is exactly what WhatsApp, recently acquired by Facebook, did with it’s new privacy policy updates. And they immediately felt the backlash as people downloaded messaging apps Signal and Telegram as alternatives.

People suspected something like this was on the Horizon. Facebook acquired WhatsApp for a shocking amount of money, considering it didn’t seem like an obvious revenue generator. But we all know Facebook’s biggest moneymaker: data. And with this new privacy policy update, it seems…

Hannah Michelle Lambert

Marketing + Event Coordinator at Worthix

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